The ZERO Mindset

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The ZERO Mindset

This book is a modern guide to a deprogramming of some of the social rules we have been taught in order to build a mindset and strategy that will best prepare you to start something new and fresh, from zero. The use of “zero” in this book is to represent the ultimate starting point as well as a reflection of the many scenarios of zeros one will face on your climb up: zero finances, zero connections, zero access, and zero experience. Ben explains his two-pronged approach: 1) mindset strategy and 2) business strategy, to go from zero to something special


The Black “Midnight” Hardcover Edition *HOLIDAY SALE*

Get a copy of the limited “Midnight” edition of The Zero Mindset *signed with a personal note inside

  • Personal business or mindset strategy session with Ben

    125 US dollars
  • Bring Ben in to speak to your team on biz/mindset strategy

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